Learn the communication skills that retain patients and grow your practice
The Profitable Practice Program is a practical coaching program for dentists - built on the exact skills used to grow a thriving dental practice and retain patients for life.
Sasha Rutnam
I graduated from the University of Sydney in 1994 with a Bachelor of Dental Surgery, and I am a Member of the Royal Australasian College of Dental Surgeons. Over the years I have completed many postgraduate courses in orthodontics, cosmetic dentistry and implants.
I founded North Shore Dentistry and grew it into a thriving practice before it was acquired by National Dental Care. I have been in the chair, managed the team, and faced the same conversations you are having every day.
I am continuously learning new techniques and using the latest technology and materials to deliver bespoke treatment options for every patient in a gentle and caring manner.
- University of Sydney, BDS 1994
- Founded and sold North Shore Dentistry
- Member of the Royal Australasian College of Dental Surgeons
- National conference speaker
- 20+ years in clinical practice
You know how to treat patients. The harder part is what happens when they hesitate.
When a patient pushes back on cost, stalls on a treatment plan, or disappears after saying they'll think about it, that is where most practices quietly lose revenue. Not from poor clinical work. From conversations nobody ever taught you how to have.
- 01Patients understand their treatment and feel safe enough to move forward
- 02Treatment acceptance improves, without ever feeling pushy or salesy
- 03Referrals increase naturally as patients feel well looked after
- 04You leave consultations confident instead of second-guessing yourself
- 05Your practice grows from the patients already walking through your door
This program is for you
if you're a...
Practice owners or aspiring to own.
- You are clinically capable but some patient conversations still feel uncertain.
- You hesitate when patients push back on cost or say they will think about it.
- You want to communicate with more clarity and build a stronger patient base.
- You know that learning this early will shape everything that follows.
You have tried marketing, new systems, team changes and something is still not clicking.
- Treatment acceptance is inconsistent and referrals are not what you expected.
- The book looks full but the practice takes more energy than it should.
- You have tried marketing, team changes, systems, and something is still off.
What's inside The Profitable Practice Program.
3 × 60-Minute 1-on-1 Coaching Sessions
These are online sessions where I work with you through your actual practice and your actual patients. Real mentorship from me, that you can apply in real time.
7 Self-Paced Recorded Modules
I walk you through my practical framework for patient communication, from the first appointment to long-term retention. You can watch at your own pace, on any device.
Lifetime Access
The modules are yours to keep. You can revisit any framework whenever you need it.
The mentor dentists wish they had earlier.
Watching Dr. Sasha work firsthand was an invaluable experience that deepened my understanding of clinical practice. She welcomed me into her clinic with warmth and gave me a fresh perspective on patient care.
Dr. Sasha has been instrumental in my development as a practising dentist. She created a safe space where it was okay to take measured risks, which gave me the confidence to up-skill.
As a mentor, Dr. Sasha is a wealth of knowledge and experience. She truly cares and understands what I need to navigate my early years in practice.
Book a free discovery call with Sasha.
The discovery call is a conversation for me to hear about your situation, the challenges you are facing, and what you want your practice to look like.
Together we will map out a clear roadmap toward your goals, and decide whether The Profitable Practice Program is the right fit to help you get there.